Highly respected as a “turnaround” executive, Rich Lucia’s experience spans a diverse range of companies including IBM, Sprint, Exxon Mobil, SunGard, Unisys, Wang Laboratories and many more.
As a speaker, consultant, and coach, Rich skillfully teaches what he’s developed working with sales teams in corporations, start-up companies, and non-profit organizations. Rich presents how customers have changed over time and explains why age-old selling tools won’t get the results needed to be successful today.
Rich is an author of several sales and business development books and a member of the National Speakers Association.
Born In Philadelphia, Pennsylvania, Rich is a graduate of Temple University and veteran of the United States Marine Corp. Rich now resides on Daniel Island, South Carolina.